跨境电商 AI Skill Hub · 选品、广告与运营

库存物流与利润数据分析与诊断sealeap-amazon-skills

Amazon FBA Defective Inventory Triage

该技能用于排查亚马逊FBA库存意外变为瑕疵或不可售的问题，通过分类根因（标签、货件、Transparency、Listing变更、合规、系统状态）并构建事实支持案例和时限计划。它强调证据冻结、单一证据包提交、时限管理及处置成本对比，并明确要求不依赖界面漏洞、不补造数据、写操作前核对授权。

选品与市场数据分析与诊断sealeap-amazon-skills

Amazon Conversational Shopping Discoverability

该技能帮助优化亚马逊商品在对话式购物助手（如 Rufus、Alexa）中的可发现性，通过完善结构化属性、真实使用场景和证据支持的内容。它强调不虚构评论或问答，所有声明需有事实依据，并谨慎使用第三方 MCP 数据服务（SIF、SellerSprite、Apify）进行市场研究，确保凭证安全、成本可控和结果脱敏。

店铺运营合规与风控sealeap-amazon-skills

Amazon Compliant Review Acquisition

该技能为高客单或低销量商品设计符合亚马逊政策的评价获取方案，仅使用官方项目（如 Vine、Request a Review）和真实订单，明确拒绝付费测评、返现、种子链接、僵尸 ASIN、跨站同步等违规手段。工作流包括核对官方资格、测算真实成本、优化客户体验、建立中立请求、验证变体合法性及监控质量，输出合规路径矩阵、成本情景、SOP 和拒绝清单，并区分事实、估算与假设。

库存物流与利润数据分析与诊断sealeap-amazon-skills

Amazon FBA Inventory Fees

该技能用于 Amazon FBA 库存与费用分析，涵盖平台费用、季节性、库存管理等主题。它提供证据卡、场景模式和执行手册，指导用户核对库存、费用和物流数据，并生成补货、断货预案等可执行方案。技能强调数据来源标注、不捏造数据、写操作需授权，并可选集成第三方 MCP 数据源（如 SIF、SellerSprite、Apify）以补充证据，但要求凭证通过环境变量注入并限制费用。

Listing 与创意店铺运营sealeap-amazon-skills

Split child ASINs out of a parent or merge children into an existing or new parent on Amazon using console deletion and the category inventory template: confirm the variation theme, fill parentage rows correctly, upload, then read back the resulting family structure. Adapts to whatever the current template columns and console options are. Use for 变体拆分、变体合并、子体并入父体、新建父体合并、批量上传模板怎么填、变体主题选哪个、拆出单个子体. Do not use to merge unrelated products into one family to pool reviews, or to restructure ASINs the a

Listing 与创意库存物流与利润sealeap-amazon-skills

Amazon Listing Create Precheck

Walk through creating a brand-new Amazon listing in Seller Central field by field: confirm the category path, title structure, bullet coverage, attribute fields, variation theme, SKU naming, product IDs, pricing and fulfillment settings before submission, then read back the live listing to verify. Field names follow whatever the current console shows; no proprietary ranking claims. Use for 新建 Listing、上架第一个产品、添加商品字段怎么填、变体主题选择、外部产品 ID 和 UPC、Search Terms 填什么、上架后怎么检查. Do not use to create offers by

库存物流与利润店铺运营sealeap-amazon-skills

Amazon FBA Shipment Create Label

Convert a merchant-fulfilled offer to FBA and build the first inbound shipment in Seller Central: verify packing template units, prep and labeling owner, carrier path, shipment splits, SKU and carton labels, then fill tracking IDs and read back shipment status. Field names follow the current console. Use for FBA 发货流程、FBM 转 FBA、创建货件、装箱模板怎么填、SKU 标签和箱标打印、货件追踪码怎么填、贴标方怎么选. Do not use to negotiate a forwarder's commercial terms or to prepare customs declarations beyond the label content.

库存物流与利润数据分析与诊断sealeap-amazon-skills

Amazon FBA Mixed Carton Shipment

Build an FBA inbound shipment where several SKUs share cartons: switch from single-SKU packing templates to mixed cartons, allocate units per carton so totals reconcile, enter per-carton dimensions and weights, handle console warnings, and estimate chargeable weight from the greater of actual and volumetric weight. Uses the current Send to Amazon workflow. Use for FBA 混装发货、一箱装多个 SKU、Web 表单填箱内数量、箱数超限用表格上传、抛重怎么算、体积重和实重取大. Do not use for single-SKU original-carton shipments or to decide freight rat

品牌与营销增长Listing 与创意sealeap-amazon-skills

Amazon Brand Registry Enroll

Prepare and submit an Amazon Brand Registry enrollment once a trademark filing receipt arrives: verify brand name, logo image, serial or registration number, trademark status, product images showing the permanently affixed brand, then complete the verification-code loop through the trademark correspondent and the Brand Registry case log. Follows the current registry form. Use for 品牌备案流程、商标备案资料准备、序列号在哪找、待定和已注册选哪个、备案图片要求、备案验证码怎么回复. Do not use to fabricate brand-affixed product photos or to enroll

广告投放品牌与营销增长sealeap-amazon-skills

Amazon Auto Campaign Launch

Create a Sponsored Products automatic-targeting campaign for a new listing: confirm listing readiness, choose advertised products, set bids per targeting group instead of one default bid, apply pre-emptive negatives, name campaigns and ad groups consistently, set budget and bidding strategy, then read back the created structure and first-window metrics. No claims about the auction algorithm. Use for 自动广告怎么建、新品第一个广告、四个自动定向组、紧密匹配和宽泛匹配、前置否定竞品品牌词、广告活动命名、每日预算怎么设. Do not use to change bids or budgets

Listing 与创意品牌与营销增长sealeap-amazon-skills

Amazon A+ Content Build

Plan and assemble an A+ (enhanced) product description in Amazon's A+ Content Manager: choose a module sequence informed by category leaders, prepare images that meet each module's size rules with alt text, configure the comparison module with the brand's own ASINs, apply to ASINs, and pre-check before submitting for approval. Module names and limits follow the current console. Use for A+ 页面怎么做、图文详情页模块、A+ 图片尺寸、对比模块放自家 ASIN、A+ 审核被拒、替代文本怎么写. Do not use for accounts without brand registry eligibili

选品与市场关键词与竞品sealeap-amazon-skills

Amazon Practical Innovation Screen

Screen product ideas discovered through hands-on retail visits and unboxing content by testing whether each innovation adds value without degrading the category's core function, then confirm—before committing—which primary keywords the product can realistically compete on and whether the target buyer can be reached through search. Produces a GO/HOLD/NO-GO memo with the keyword and evidence gaps to fill. Use for 选品思路、不用选品工具怎么选品、创新产品能不能做、这个功能算不算卖点、产品和关键词怎么一起定、新手该不该做小众词产品. Do not use as a replaceme

店铺运营广告投放sealeap-amazon-skills

Amazon Negative Review Triage

Triage negative reviews on a listing by visibility and severity, resolve underlying order problems through Amazon's official brand review-contact tool and buyer-seller messaging within policy, report only reviews that breach community guidelines, and route recurring complaint themes into product and listing fixes. It never solicits review removal, buys reviews or hides ratings by re-listing ASINs. Use for 差评怎么处理、带图差评在首页、评分掉了怎么办、品牌备案联系差评买家、什么样的差评可以举报、子 ASIN 评分拆分、差评复盘. Do not use to request or tra

Listing 与创意品牌与营销增长sealeap-amazon-skills

Amazon Evidence Based Listing Copy

Draft a title, bullets and image brief for a new listing by first building product knowledge from off-Amazon sources (brand sites, buying guides, expert reviews), extracting what buyers care about, validating each candidate selling point against competitor review mentions, and only then mining competitor listings for structure and vocabulary. Every claim maps to a product fact or buyer evidence and copy stays scannable and natively phrased. Use for 新品 Listing 怎么写、五点写什么、消费者关心什么卖点、场景怎么写不像堆砌、标题参考谁、

广告投放Listing 与创意sealeap-amazon-skills

Amazon Conversion Gated PPC Launch

Gate manual Sponsored Products keyword campaigns on a new listing behind conversion evidence—business-report conversion rate, review and Q&A readiness and an anonymized side-by-side buyer test against competitors—then start with a small pool of exact-match keywords and keep or pause each keyword by comparing its conversion rate with the listing's own baseline. Auto and broad campaigns are treated as optional discovery channels rather than defaults. Use for 新品要不要先开广告、转化率不行先别开手动广告、怎么判断产品转化率够不够、前期打

数据分析与诊断选品与市场sealeap-amazon-skills

Amazon Third Party Tool Data Calibration

Calibrate third-party keyword and sales-estimate tools against each other: run the same keyword and the same high-volume ASIN through several tools, compare search volume, estimated monthly sales and trend shape, cross-check trend direction with a public search-trend source, note marketplace coverage gaps, and choose a tool set by store count and job to be done rather than by brand reputation. Use for 哪个选品工具准、搜索量差很多、销量估算差异、工具支持哪些站点、要不要买某工具、多店铺用什么工具、评论分析和关键词监控哪家有. Do not use to declare any single

广告投放Listing 与创意sealeap-amazon-skills

Amazon SP Starter Structure Budget Pacing

Set up the first Sponsored Products structure for a listing—one auto and one manual campaign, hero variation only, daily budget sized to run all day, default bid tuned so spend tracks budget—then read impressions, clicks, CTR, spend and ACOS together with organic uplift to decide the next adjustment. Console labels follow the current Ads interface. Use for 新品广告怎么开、自动手动各开一组、变体要不要都推、日预算多少合适、预算一早花完、默认竞价怎么调、曝光高点击低、不符合条件状态、ACOS 要不要算自然单. Do not use for bulk bid rules, SB or SD campaigns, or executing

关键词与竞品广告投放sealeap-amazon-skills

Amazon Search Term Report Tiered Review

Review the Sponsored Products search term report by tier—impressions, clicks, CTR, orders and conversion per customer search term—separating searched terms from targeted keywords and ASIN entries, then produce a keyword-promotion list, a negative-keyword list and a listing-fix list gated by evidence. Use for 搜索词报告怎么看、客户搜索词和关键词区别、B0 开头是什么、哪些词加否定、否定短语和否定精确怎么选、自动广告的词怎么迁到手动、有点击没转化怎么办. Do not use to push negatives or bid changes to live campaigns without an approved change table.

广告投放库存物流与利润sealeap-amazon-skills

Amazon Product Unit Economics Ad Affordability

Turn a product candidate into unit economics: pull sourcing quotes by feature configuration, set the target price from the market band and coupon practice, run a profit calculator with an explicit ad-cost assumption, then convert the per-unit ad budget into affordable clicks and the conversion rate required at an estimated CPC to decide whether the launch is fundable. Use for 选品利润怎么算、广告费算营业额百分比还是广告订单百分比、低单价能不能做、每单能烧多少广告、需要多少转化率、货源平台报价差异、新品期 ACOS 给多少. Do not use to set live campaign budgets or to

选品与市场店铺运营sealeap-amazon-skills

Amazon Opportunity Explorer Niche Review

Evaluate a niche in Amazon's Product Opportunity Explorer: locate it by category or head keyword, read search volume and growth over 360 and 90 days, products-sold ranges, average price, top-clicked products and click share, seller and offer counts, search-term expansions, insights and trend tabs, then decide whether demand is outrunning supply and export keywords for listing and ads. Use for 商机探测器怎么用、细分市场数据怎么看、搜索量增长率、点击份额是什么、卖家与供应商数量、同比环比、趋势页怎么判断、从商机探测器找关键词. Do not use when the account lacks ac

店铺运营品牌与营销增长sealeap-amazon-skills

Amazon New Listing Launch Sequence

Sequence a new seller's first launch—account document readiness, product decision, keyword-to-listing preparation, an FBA-first test shipment, compliant review acquisition, the first Sponsored Products run and the first report review—so each step has an entry condition and a checkable output before the next starts. Use for 新手运营顺序、先做什么后做什么、注册前准备什么资料、先自发货还是直接 FBA、新品期怎么用、什么时候开广告、广告开多久看报表. Do not use for multi-account setup, VPS isolation, or any review-manipulation tactics.

选品与市场关键词与竞品sealeap-amazon-skills

Amazon Keyword Driven Niche Product Screening

Screen product candidates starting from a seed keyword: read search-trend shape, competitor launch age and growth speed, review count and rating, then segment by attribute, audience and use case using variation and high-frequency-word signals, check historical price ranges and listing-count supply ratios, and log each candidate into a comparable selection table. Use for 新手怎么选品、关键词选品、细分市场怎么找、看趋势图怎么判断、上架时间和增长速度、供需比怎么用、历史价格怎么看、选品表怎么设计. Do not use to output a GO decision without the unit-economics c

关键词与竞品选品与市场sealeap-amazon-skills

Amazon Keyword Demand Seasonality Reading

Read keyword-research tool output correctly: prefer multi-month search and purchase-rate history over last-month snapshots, interpret search-result counts as a loose competition proxy, spot head terms with low conversion, extract high-frequency modifiers for listing and selling points, and time seasonal product decisions by lead time to the peak. Use for 关键词搜索量准不准、月搜索量怎么算、旺季月份怎么看、购买率是什么、大词转化低正常吗、搜索结果数代表竞争吗、高频词怎么用、季节品什么时候定. Do not use to claim exact search volumes as facts or to select bids from